Title: Zucked Pdf Waking Up to the Facebook Catastrophe
If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't.
ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.
And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order.
Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Must read insights for saving world democracy while pushing back on invasive monopolies Brilliant narrative from a heavy-weight tech insider on how internet platforms, notably Facebook, have productized users' data for their own monetary gain with little or no regard to the social responsibility they owe society, and the resulting devastation it's causing. As someone who has spent a career in Silicon Valley, I agree with Roger's premise that we need to get back to technology that empowers people, or as he quotes Steve Jobs, "bicycles for the mind", while acknowledging that tech products are strategic, and that companies have an obligation to eliminate undesirable side effects BEFORE shipping.zucked Good points by a liberal author from a liberal perspective. Most political mentions were liberal, but then he would say that they were the only ones who cared. Exposes a problem we all have to acknowledge .Think before you click. I just finished the book and for the past week have been hesitating, maybe two or even three times before going to FB, Twitter, or even Amazon. Though the book’s eponymous title and Roger’s deepest experience is with FB, it’s a wake-up call to the use/abuse of metadata that’s so pervasive throughout our online journies. He sets the stage that our information is being abused, Silicon Valley entrepreneurs and Venture Players have a greater incentive to maximize the use of our data than to preserve our privacy, or democracy, and unless there are downside ramifications (he has specific suggestions as a conversation starter), it’s going to get much worse, before it gets better.The author does a nice job presenting a turbulent timeline in a cohesive way. I was generally familiar with the general facts, but it was really helpful to read again many of the events, like Cambridge Analytica, with a much deeper slant than I remembered from news articles. We have a long way to go to once again get our privacy back where it belongs, with the individual and to regain trust in large data companies doing the right thing.
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