Title: Super Pumped Pdf The Battle for Uber
A New York Times technology correspondent presents the dramatic story of Uber, the Silicon Valley startup at the center of one of the great venture capital power struggles of our time.
In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.
Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.
What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.
Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.
Not quite Bad Blood but decent - a 3.5 star read rounded up to a 4 Mike Isaac's book on Uber has probably one of the most appropriate titles of any tech book I've read recently. While an overall good first effort, the book doesn't live up to the high watermark set by John Carreyrou's Bad Blood on Theranos.The book truly shines in its later chapters: Isaac's blow-by-blow coverage of Uber founder Travis Kalanick's ouster kept me on the edge of my seat, as did his description of the successor CEO selection process. Isaac is without a doubt a stellar reporter, having unearthed a number of details I did not know from previous coverage of the (in)famous Silicon Valley company. He is thorough with the scopps and maintains a consistent voice throughout the book.There are definitely parts of the book that aren't quite up there, though. The biggest issue for me was that the the middle chapters weren't as strong. I'd assume this is due to Isaac having to transition from writing newspaper articles to writing a book. I would have preferred a more linear narrative, for example. Additionally, Isaac's providing a few sentences on background is perfectly acceptable for a newspaper article, but seems "jumpy" in a book. For instance, we've already been introduced to Plouffe (Uber's political strategist) in the prologue, no need to reiterate his resume in Chapter 12 - it's just an unnecessary "break" in the story for me.Other nits to pick: Isaac mentions that the term "unicorn" was coined in 2013 by a venture capitalist, but doesn't mention that venture capitalist's name (Aileen Lee) - a bummer for a book where the treatment of women in tech is a prominent subject. Also, I occasionally scratched my head at the author's apparent obsession with people's height - few of the characters escaped a comment on that topic, even when it seemed irrelevant to their story (with the exception of Bill Gurley, of course).I'm grateful for the read though, not least because it ends on what I think is an optimistic note. Isaac shows us glimpses of the seeds of redemption for Kalanick. I'm hopeful one day I'll read the book on that story too.
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